Are you preparing to ask donors to fund your latest nonprofit initiative? Let's talk about the digital donor journey. Relationships are the things that make people ready to support your organization and give their dollars. So, what we need to do is think about what that relationship looks like in ...
Are you ready to ramp up engagement at your nonprofit? You need to get personal and go digital. Donors and volunteers have omni channel expectations, meaning that today they expect to be able to interact with you across multiple channels, digital and in person, pretty seamlessly. Look at the integration ...
We've already spoken a bit about who our market might be. So, let's talk about how we go from considering our market to choosing our medium and crafting our message. We know that our market could potentially be those utilizing services, those volunteering, on those making donations. So, what we ...
Where do we even start when we are building target markets, and thinking about segments that our organization can serve? Let's start with what we're seeking. We're seeking differences, what makes the people that engage with us different in some way from each other. We're also seeking commonalities, what makes ...
Where do we even start when we are building target markets, and thinking about segments that our organization can serve? Let's start with what we're seeking. We're seeking differences, what makes the people that engage with us different in some way from each other. We're also seeking commonalities, what makes ...
If you're a nonprofit leader, you have a variety of target markets. Your organization could be serving those utilizing services, which may include individuals, families, patients (if you're a healthcare organization), community members (if you're providing social services), or other organizations. If you're collaborating in a coalition or working with ...
Welcome to Kendrick & Company. I'm Colleen and I'm thrilled that you stopped by! My team and I are on a mission to do good work with good people. Drop us a line anytime and let us know what's going on in your world and how we can offer an ...
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