Foundational marketing strategy has focused on the 4Ps, we call these four elements – product, price, place, and promotion – the marketing mix. These four elements are the controllable components of our marketing toolkit. In recent years, marketing thought has evolved to include additional Ps, some say 6, some say ...
When you think about the content you want to put in front of your patients, the community or even other providers, think of marketing as a conversation. If you could talk to that person face-to-face about things of mutual importance, what would you cover and how? Assess all of the ...
Let's talk about thought leadership. Because I have good news…you are an expert! As a physician, you are highly trained, well-respected and knowledgeable. People are actively seeking out your advice. Whether your expertise is deep in one specialty or broad in primary care and family medicine, this is the time ...
Let's talk about reputation management and third-party review sites. Today, you are not just battling Dr. Google, you're battling every other physician with reviews available online, and all of the instances of YOU online. First, find your profile online at each of the physician review sites. Now, if you're dismissing ...
Let's talk about patient-centered medical homes and team-based care equaling team-based content. The beauty of serving as a patient-centered medical home is that when you're responsible for managing the total care portfolio for a patient, you typically have a stronger relationship with those patients and can communicate with them much ...
Are you wondering how to begin building a marketing strategy for your physician practice surgery center or clinic? Here are seven key questions you want to be asking yourself. Number one, what are your practice goals? Are you trying to maintain a steady stream of care for your current patients? ...
Healthcare consumerism. We've been talking about it for years now. And it was supercharged by the pandemic. But guess what, it's here to stay. What can we learn from changes in consumer behaviors that have healthcare consumers exhibiting shopping behaviors more in line with how they access other services? Today's ...
While many industries have shifted huge portions of their marketing budgets online physician practices and healthcare organizations still spend a small portion of their overall marketing budgets in digital spaces by comparison. That means that online campaigns and content need to be more in line with offline efforts. With customers ...
Congratulations, you signed a sponsor, it's time to celebrate! But it's also time to get down to business. How are you going to turn new sponsors into raving fans who will refer others? I have four things I think are critically important. The first is aligning for activation, this should ...
For your sponsorship ask, pre-approach is such a critical, pivotal point in getting ready to go and ask for those dollars to support your mission from another organization. There are six things I think you need to do during this pre approach to make your ask stronger than ever. The ...
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