Let’s talk about thought leadership. Because I have good news…you are an expert! As a physician, you are highly trained, well-respected and knowledgeable. People are actively seeking out your advice.

Whether your expertise is deep in one specialty or broad in primary care and family medicine, this is the time to leverage the power of digital to elevate your voice. Social media offers unique opportunities, and the growing adoption of audio makes platforms like podcasting reachable to everyone.

If you aren’t sure whether you have anything worth talking about, set a timer for 10 minutes and brainstorm. Drop a list of the questions you’re regularly asked the new things you recently learned and the tips you frequently offer. You’ll be surprised to stumble on months’ worth of content with just a simple brain dump.