Let’s talk about reputation management and third-party review sites. Today, you are not just battling Dr. Google, you’re battling every other physician with reviews available online, and all of the instances of YOU online.
First, find your profile online at each of the physician review sites. Now, if you’re dismissing this, because you know you didn’t create a profile anywhere, it is highly likely that a profile has been crafted for you by the platform itself, or auto generated when a patient posted information about you previously.
Second, set up a process to monitor review site activity. Third-party review and reputation sites must be monitored. Most sites will allow you to claim your profile so you can build it out and set up notifications so you know when new content is added and can respond to new reviews in a timely manner. And be sure to respond to all of your reviews, both positive and negative.
Finally, make sure you Google yourself periodically to see what other content out there is attached to you. Patients and community members will leave reviews everywhere from Healthgrades to Google My Business to Yelp.
Reputation management is a critical part of managing a practice in today’s healthcare environment.
